The Lead Generation Reporter ™ is a monthly newsletter designed to assist franchisors in determining where they should place their scarce on-line advertising resources. The Reporter has two primary components. The first, the Search Engine Rankings Report, lists how the 150+ lead generation companies rank when key words/phrases are used on the major search engines. Features include:

• 9 popular key words/phrases analyzed: franchise companies,    franchise directory, franchise information, franchise opportunities,    franchise resources, franchise sales, franchises, franchising and    franchisors.
• 4 major search engines - Google, Yahoo, Ask Search and MSN   Search.
• Top 30 rankings for each key word on each search engine.
• Listing of 150+ lead generation companies.
• NEW FEATURE! Numerical ranking of lead generation companies based on overall Search Engine Ranking Score.

To see a sample of the Search Engine Rankings Report, click here. (Only the top 6 rankings are noted in the sample vs. 30 rankings in the actual report. In the Overall Rankings section, only the top 11 lead generation companies are listed.)

The second element of the Reporter details Who Advertises Where Online. The objective is to determine where the leading franchisors currently choose to place their on-line advertising dollars. This Report consists of two detailed, searchable reports and four summary reports. Features include:

• Coverage of 22 key lead generation sites (click here for a list).
• Listings for roughly 2,400+ franchisors.
• Distinctions between premium and standard listings.
• Top 15 rankings displaying franchisors with heaviest, widest and
   most aggressive exposure.
• Rankings of lead generation websites according to total number of    franchisors.
• Easy-to-use alphabetical sorts.

To see a sample of the Who Advertises Where Online, click here. (Only companies A – C are noted in the sample.)

For detailed information about Who Advertises Where Online, please click here.

A third, smaller component has recently been added to the Reporter - The Web Traffic Rankings Report. This new Report ranks each lead generation website according to their Alexa scores and corresponding TrafficEstimate.com figures.

To see a sample of the Web Traffic Rankings Report, click here.

Ultimately, every franchisor advertising on the Internet wants to make sure that its chosen lead generation sites are ranked near the top of the major search engines. They also want to know where the most successful and growth-oriented companies are promoting their systems. By taking advantage of the statistics in these Reports, franchisors will be substantially better equipped to determine where they ought to place their advertising dollars.

For information on purchasing the Lead Generation Reporter ™, go to Purchase Reports.